Events are a big part of our organization. Our multiple activities offer countless opportunities to learn new things, meet new people, and get involved while you are in college. In American Marketing Association we value on the job, real life experiences to prepare us for life after graduation. Our organization offers activities for everyone, not just marketing majors. Our diverse members all bring a different and unique opinion to each task. Fundraising, Day in the Field, Socials, Regional Conference, Nationals, Homecoming, and Panquet are just a hand full of events we partake in each year. So go ahead explore each activity and see what spikes your interest to get involved today!
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Nationals:
The AMA Collegiate Conference in New Orleans is the place to be:
Networking: Meet over 1,000 marketing students, faculty, and practitioners.
Job Opportunities: Talk one-on-one with the AMA’s collegiate career partners and find out what today’s companies are looking for.
Learning: Attend speaker events and hear how experienced marketers made it to the top, how to build a team, how to be a good leader and more.
Chapter Recognition: Show your chapter’s success and creativity in the Exhibit Hall and receive recognition for your chapter’s excellent work at the Awards Banquet.
Compete: Participate in some of the professional competitions including the SABRE competition; which althoughs you the opportunity to work with a team on a simulated marketing situation, the sales competition; which let's you try selling products to judges to evaluate your potential in sales, the Case Competition; which is where members of AMA work on a large marketing case and compete nationally, and more.
Celebrate: Participate in social activities with your fellow AMA members to celebrate all the hard work you have done for the year. Remember we are on Bourbon Street!!
$$ Start raising money for the trip by signing up to work Badger Football and Basketball games! $$ 
Case Competition:
The Case Competition is a competition that is handed out at the beginning of each school year for students to apply real market research skills. Every year a company sponsors the Case Competition and presents a task that they would like to accomplish in the case rules and outline. Each of the participating chapters do research, write a report, and submit the report for judging. The top eight cases that are submitted present at Nationals in front of the Collegiate AMA board and the sponsoring company. A winner for the Case Competition is then selected from these eight finalists.
Exhibit:
Every chapter that goes to Nationals is given an opportunity to enter the exhibit building festivities. Each chapter designs a booth to highlight the activities and events that they have done during the past year. The booths have to be interactive and usually carry the conference theme along with some school pride. Judging of the exhibits take place by the students and the Collegiate AMA board in several categories and awards are handed out accordingly.
Chapter Plan and Annual Report:
The biggest award, and the one that UW- Whitewater AMA has won more times than any other chapter in the Nation, is the Chapter of the Year Award. The Chapter of the Year Award is determined by the careful judging of the Chapter Plan and Annual Report submitted by each AMA chapter. The Chapter Plan and Annual Report consist of all the details of every AMA function, activity, and gathering. Everything from the number of people at the weekly meetings to how much money we raised for charity is highlighted between these two reports. The chapter that has done the best job at their activities and the best job of writing them in the two reports wins Chapter of the Year..
Here is an example of last year's Nationals scheduale:
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Hotel: |
Sheraton New Orleans Hotel 500 Canal Street New Orleans, LA 70130 888.627.7033 for reservations 504.525.2500 for questions | ||
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Book by the 10th Single/Double $189 Tripple $209 Quad $229 | |||
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Registration form |
Download | ||
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Timeline: | |||
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Tuesday April 1st |
Presenters Arrive | ||
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Wednesday April 2ed |
Presenters Practice | ||
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Thursday April 3rd |
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10:00-3:00 |
Exhibit setup | ||
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4:00 |
Case Competition | ||
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2:00-7:00 |
Registration | ||
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3:00-4:00 |
Advisor Networking Session | ||
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4:00-5:30 |
Networking Session/T-shirt Exchange | ||
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7:00-8:30 |
Opening Session | ||
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8:30-9:30 |
Exhibit Session | ||
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Friday April 4th |
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8:00-9:15 |
Continental Breakfast | ||
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8:30-10:15 |
Registration | ||
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9:30-10:15 |
Keynote Address and Case Competition awards | ||
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10:30-11:15 |
Experience Speaks I | ||
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11:00-4:00 |
Faculty Sessions | ||
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11:30-12:15 |
Experience Speaks I | ||
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12:30-2:15 |
Luncheon, Exhibit Awards, AMAF Grant Displays and "1 vs. 1,000" Game | ||
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2:30-3:15 |
Experience Speaks II | ||
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3:30-4:15 |
Experience Speaks II | ||
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4:30-5:15 |
Judging Secrets of the Chapter Plan and Annual Report | ||
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6:00-7:00 |
Faculty Advisior Reception | ||
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Saturday April 5th |
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8:30-12:00 |
Registration | ||
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8:30-10:15 |
Faculty Breakfast | ||
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9:00-1:00 |
Northwestern Mutual Financial Network Sales Competition | ||
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9:00-11:15 |
Leadership Sessions | ||
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9:00-10:15 |
Senior Session I: CCP Panel | ||
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10:30-11:15 |
Senior Session II: | ||
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11:30-12:15 |
Preparing a winning case entry | ||
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12:30-4:00 |
Team Building Sessions | ||
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6:30-8:30 |
Awards Banquet | ||
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Sunday April 6th |
Go Home | ||
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Homecoming:
Homecoming is a very exciting time here at Whitewater for the American Marketing Association. It gives all of us a chance to show our school pride. There are 8 events that we are judged on as well as our "Spirit". The events include
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Panquet:
It's a Party, it's a Banquet, it's Panquet! Panquet is our end of the semester party banquet. We hand out many awards that were earned from various involvement categories that were accumulated throughout the semester. Your parents are invited to our panquet. Every semester we pick a different hotel for the event to be held in, so it's a new adventure every time. More details about this semesters panquet will be coming soon.
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Day In The Field (DITF):
DITF is a professional learning experience and social outing where members from AMA travel to various companies and learn the ins and outs of the company. In the past, AMA has travelled to advertising agencies, the Kohl's Center, Miller Park, and the Jelly Belly Factory. Attending these events are a great way to learn about well known companies and get to know other members of AMA better.
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Let's Talk College (LTC):
When you were in highschool did college students come to talk to you about college? Do you wish they had? LTC is where AMA members travel to various highschools and talk about the amazing opportunities offered at college. Students learn about living in the dorms, studying tips, advantages to getting involved, tips to getting into their college of choice, and how to properly finance. This work is voluntary and members, therefore, are awarded community service hours!__________________________________________________________________________________
Intramurals:
Intramurals are a great way to have fun and meet new members of AMA! We have done many sports in the past including broomball, volleyball, basketball, and many many more! Sign up, get in shape, have fun, and learn more about the members of AMA!
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HealthNet:
Looking for ways to score LOTS community service hours and help others in need? Sign up for HealthNet! HealthNet is a nonprofit organization located in Janesville, WI that provides free healthcare for the uninsured and low income residents of Rock County. Volunteers are an essential aspect of HealthNet's success and tasks include filing, sorting pills, sending out mailings, and other office administrative work. Sign up to make a difference and experience professional development!
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Mentor/Mentee Events:
AMA does various Mentor/Mentee events throughout the semester. In the past AMA has done socials, golf outings, scavenger hunts, and movie night in the UC! These events are always a blast and a great way to learn the ropes of AMA. Contact your mentor and let them know that you would love to meet up and attend these events. Remember you get double points for attending events together and it's an excellent way to meet new people and learn more about board!
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Adopt-A-Lot:
Clean up, clean up, everybody everywhere! Ever notice trash floting around the campus, clean it up and gets points and community service! AMA adopts a lot (LOT 18 by Esker) and selects a day to go clean it up. The task might not seem glamorous but our campus looks beautiful after our group sweeps through! Sign up today for volunteer hours and make a difference on campus!
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Multicultural Events:
It's not what you know, it's WHO you know! Attending Multicultural Events are a great way to network, network, network! Learn more about different culturals on campus and other organizations as well. MSC events are comprised of AMA, Latinos Unidos, Black Student Union, Southeast Asian Organization, and Native American Cultural Awarness Assocation. In the past MSC has hosted discussion nights, lectures on diversity, attended BSU's Cultural Explosion, had game night, attended Latino's Unidos's Halloween Dance, hosted a potluck dinner or picnic, and went bowling! These events are always a TON of fun!
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Whitewater Arts Alliance:
Love art but cannot paint or draw? Come volunteer at the Whitewater Arts Alliance! WAA is a nonprofit organization committed to promoting the arts in the Whitewater community. Volunteer at the Cultural Arts Center by the water fountain on Main Street and be able to greet visitors, take a peak at the various paintings and exhibits, hand out promotional materials, and collect surveys on improving WAA. Lots of fun!
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Brewer's Game (social):
All work and no play is never the way! Attend the Brewer's Game with AMA for a day of fun! Tailgating before hand is a cheap way of eating your game day favorites! Have fun and meet the members of AMA and even get a ride on Big Blue!
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Charity Raffle:
Love to play but don't have the ID or money to waste at the casinos? Come gamble away for a good cause at our annual charity raffle! Each year, a new worthy cause is chosen to acquire all profits from our chairty raffle. In the past we have held successful casino themed nights with various prizes to be won! WIN autographed memorabilia, tickets to the hottest games, concert tickets, and prizes from local vendors! REGISTER TODAY for this year's Charity Raffle!
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AMA's Regional Conference:
Think you know it all when it comes to Marketing? We think not! Come learn more about marketing, advertising, and social media at our Annual Regional Conference! Schools and universities from around the state travel to our extravagent event to learn more about the field of marketing from real professionals, take workshops to better their skills, attend the career corner to acquire post graduate positions and internships, and network with other AMA chapters. Want to know more about our Fall 2009 Regional Conference: Marketing in a Sea of Change, click here.
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Badger Games:
Want to watch the games for free? Come work them and get access to the second half of the game for free! Not only will you be fundraising for your trip to Nationals but you will also get to see the action and excitement of the big game days. Sharpen your sales skills by selling programs at the football games or selling delicious game day treats at the wrestling, hockey, and basketball games!
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Alpine Valley:
Ever see Jimmy Buffet, Jack Johnson, or David Matthew's Band in concert? We have! Come fundraise with Alpine Valley and hear the music live! These events take place in the summer and are a great way to attend the events for FREE while making some cash for Nationals. You also might walk away with some great tips after serving food, drinks, and ripping tickets!
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Brewer's Games (fundraising):
Strapped for cash but want to go to New Orleans? Fundraise at the Brewer's Games in the summertime and early in the semester! Great way to rack up points and money for New Orleans!
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Marketing Week:
Marketing Week is a week long event with professional speakers and a marketing challenge that could result in a CASH prize! Each semester a new theme is choosen for the week. In the past AMA has done Sports Entertainment, Advertising, Event Planning, Public Relations, and more!
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Polar Plunge:
Jump into ice cold water for a great cause! Every year AMAers are "Freezin' for a Reaon". All contributions are donated to the Special Olympics and prizes can be obtained for all your hard work. The event takes place at Whitewater's Cravath Lake and also includes great food, a possible pub crawl for those of legal drinking age, and great family activities! Learn more about the Polar Plunge.
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Adopt-A-Highway:
You never know what you'll find during Adopt-A-Highway! Sign up and receive 2 hours of community service while you experience the beautiful country side!
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AMAzing Service:
AMA members travel to various houses in the Whitewater area and help residents with raking, gardening, shoveling snow, painting, and other outdoor activities. This is a great way to fundraise and help out in the community!
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